Squid's Rod Shop is proud to announce that our custom 1967 Oldsmobile Vista Cruiser has been selected for the 2026 SEMA HRIA Opening Day Unveil on November 3 in Las Vegas.

SEMA Show 2026 • HRIA Opening Day Unveil

From Hickory to Las Vegas: A Vista Cruiser Built for Its Big Reveal.

Squid's Rod Shop is proud to announce that our 1967 Oldsmobile Vista Cruiser has been selected for the Hot Rod Industry Alliance (HRIA) Opening Day vehicle unveiling at the 2026 SEMA Show. Join us in Las Vegas as we reveal this one-of-a-kind custom build.

WhenTuesday, November 3, 2026
10:30 AM Pacific Time
WhereLas Vegas Convention Center
Central Hall
Find UsARMO / HRIA Booth #23295
2026 SEMA Show

A Classic Oldsmobile, Reimagined.

Built for Jane and Larry Worthing, this Vista Cruiser brings a distinctively Oldsmobile vision together with extensive custom metalwork, modern engineering, and carefully integrated performance technology.

Its upcoming unveiling is a milestone for our team in Hickory, North Carolina, and a chance to share the design decisions and craftsmanship behind a project that's been years in the making.

Among the details we're excited to share:

  • GM 6.6L L8T V8 with a Brian Tooley Racing camshaft, HP Tuners CORE ECU, and W-30-inspired Ram-Air induction.
  • One-off Roadster Shop REVO chassis paired with a GM 6L90 six-speed automatic transmission.
  • Hand-fabricated body details, including a 1968 Oldsmobile 442-inspired hood bulge, custom roof rack, tucked bumpers, and a bespoke front air dam.
  • Custom-mixed PPG Deltron NXT “Hickory Black Cherry” paint, with polished Budnik Muroc IV wheels.
Official Squid's Rod Shop 1967 Oldsmobile Vista Cruiser HRIA SEMA 2026 sign board and artist's renderings
Our official 2026 HRIA sign board and vehicle renderings. Finished-car photography will follow the unveiling.

See the Reveal on Opening Day.

We invite SEMA attendees to join Squid's Rod Shop at 10:30 AM Pacific on Tuesday, November 3, at Booth #23295 in Central Hall. Until then, visit the project gallery for a closer look at selected build details.

Built to a vision. Crafted in metal. Finished to perfection.