Building Cars. Keeping Customers Connected.
How Squid's Rod Shop documents complex custom builds, manages project progress, and provides customers with ongoing photographs and updates throughout their projects.
Read the Case Study →Explore coverage of Squid's Rod Shop, our approach to custom vehicles, and the engineering and motorsports experience that helps shape our work in Hickory, North Carolina.
Conversations and coverage of our craftsmanship, build process, and commitment to keeping customers involved.
How Squid's Rod Shop documents complex custom builds, manages project progress, and provides customers with ongoing photographs and updates throughout their projects.
Read the Case Study →Listen to the Roadster Shop's Oil & Whiskey podcast for a discussion connecting custom-car craftsmanship, the automotive industry, and motorsports.
Watch the Podcast →University profiles of shop owner Matt Swiderski's mechanical engineering background and career in professional motorsports.
Purdue explores the path from mechanical engineering to NASCAR, including the role of continued education, engineering fundamentals, and experience gained across professional racing and aerospace.
Read the Purdue Feature →Kettering University highlights Swiderski's 100th NASCAR Cup Series race as a crew chief, his engineering education, and his progression through the sport.
Read the Kettering Feature →Explore current and completed projects—or tell us about the vehicle you want to build.
The articles below document earlier projects and coverage from the shop's previous Rutter's Rod Shop era. They are preserved as originally published, with their historical names and credits intact.